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[info]dmktg


Interesting Technology

Exploring commercial use of Web 2.0 and other generally interesting technology


WPP and their World Strategy
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[info]dmktg

Interest video comments from Martin Sorrell on his world strategy and their focus on Asia. http://link.brightcove.com/services/link/bcpid1370868150/bctid50875457001

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PhotoSketch
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[info]dmktg

How well this will work for us doodlers that have ideas we cannot convert to visual form ZDNet article on PhotoSketch technology developed by some Chinese students


P&G Gives Its Marketers a Crash Course in Social Media - Advertising Age - Digital
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[info]dmktg

Great to see large companies experimenting with social media to the benefit of charities. This makes a lot of sense and will build good internal competition and idea generation. Definitely something to try!

P&G Gives Its Marketers a Crash Course in Social Media - Advertising Age - Digital

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Using personas
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[info]dmktg
I have been discussing the use of personas in our digital marketing as a way to continuously test new activities against prospective customers. The more I read, the more discussion I find on this an it would seem that this is common practice but yet there appear to be few websites actually deploying this ...

What I can find very little about is the use of personas to creat the selling and relationship faces of the company through separate image agendas.


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How to use Twitter for Marketing & PR
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[info]dmktg

Interesting Webinar from HubSpot at http://blip.tv/file/1345733

Good overview of how to start on Twitter and engage personally or for business. How to build your network and engage with your community. Tracking and Analysis section provides some food for thought, looking forward to getting some feedback from my web team on this!

The presentation slides can be found on http://SlideShare.net/HubSpot

Useful to read HubSpot’s State of the Twittersphere for further background information on Twitter

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Twitter Grader | Get Your Twitter Ranking
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[info]dmktg

Interesting stack ranked view of most followed Twitters that can be filtered by country or city. Try the link below:

Twitter Grader | Get Your Twitter Ranking

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An interesting view of the future
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[info]dmktg


Interesting video presented by Stephen Elop to the Wharton Business Technology Conference called “2019” on the future of computing. Note the many elements of social computing and digital marketing included in the clip.

www.microsoft.com/PressPass/SilverlightApps/videoplayer_3/standalone.aspx
 


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